Kartra Pricing 2026: Every Plan, Real Monthly Cost

Kartra has four plans in 2026: Essentials at $59 a month ($52 billed annually), Starter at $119 a month ($99 annually), Growth at $229 a month ($189 annually), and Professional at $549 a month ($429 annually). Essentials alone carries a 5% transaction fee on every sale; that fee disappears entirely from Starter upward, so past roughly $1,200 a month in sales, Essentials costs more than Starter once the fee is counted.

AdvLaunch is the AI agency for coaches and consultants. We end up on this page from the buying side: we build the booking funnels and landing pages that run on tools like Kartra, and we run the ads and follow-up that fill them. That's the lens behind this breakdown — not just what each tier includes, but which one actually fits a funnel once real budget and real sales are behind it.

The Four Plans, Straight

Kartra's ladder runs Essentials, Starter, Growth, and Professional. Each steps up mainly on contact ceiling, custom-domain count, and team-member seats — not on which core features you get, since funnels, email, and the course/membership builder are available from Essentials up. Essentials includes up to 500 contacts, 1 custom domain, and 10,000 emails a month — built for testing an offer, not running one at scale. Starter, aimed at course creators and coaches launching a first paid offer, lifts the contact ceiling and drops the transaction fee entirely. Growth reaches 12,500 contacts, 3 domains, and 10 team members — the tier most funnels graduate into once an offer is validated. Professional extends to 25,000 leads, 5 custom domains, and unlimited emails, built for multi-offer or agency-managed accounts.

The Transaction-Fee Cliff

This is the part most pricing trackers bury in a footnote: Kartra's fee structure is a cliff, not a taper. Essentials charges a reported 5% fee on every sale that runs through the platform. That fee doesn't shrink as you move up — it disappears completely starting at Starter, which charges no platform transaction fee at all (you still pay your payment processor's own rate separately, as with any platform). That makes the real comparison between Essentials and Starter a breakeven calculation, not a straight $60-a-month gap: at roughly $1,200 a month in sales, the 5% fee on Essentials ($60) equals the price difference to Starter, and above that revenue level Essentials is the more expensive plan despite its lower sticker price.

Sources don't fully agree on which tier the fee actually sits on. Most 2026 trackers — schoolmaker.com, cartmango.com, and kourses.com — place it on Essentials only. One tracker, toolradar.com, instead describes the 5% fee as applying to Starter. The Essentials-only version is the more corroborated figure across independent sources, and it's the one used in the math above, but this is exactly the kind of detail worth confirming directly with Kartra before you commit a real launch to one plan over the other.

Is There a Free Kartra Plan or Trial?

No permanent free plan exists on any tracker checked this run. Trial terms genuinely conflict across sources: some describe a standard 14-day free trial with no long-term commitment, while others report a short paid trial period instead of a free one. Neither claim could be confirmed against Kartra's own signup page this run (egress-blocked). Treat whatever trial Kartra currently advertises on its own site as the one to trust, not any figure repeated here.

This matters more for Kartra than for a single-purpose tool, because a trial here is really a trial of several products bundled together — funnel builder, email sender, course host, and helpdesk — not just one feature. A short trial window makes it harder to properly stress-test all four before committing to a monthly plan, so budget real setup time into whatever trial length you get rather than assuming you'll know within a day or two whether the whole suite fits.

Which Kartra Plan Fits Your Stage

The fee cliff changes the usual "start cheap, upgrade later" advice. For most sellers who already expect to clear four figures a month once an offer is live, the breakeven math above means Starter is the safer starting tier, not Essentials — the sticker-price saving disappears, and then reverses, the moment real sales show up. Treat Essentials as a genuine testing tier for an offer that hasn't sold yet, not a permanent home once it has.

The jump from Starter to Growth and Professional is a different kind of decision, since none of those three tiers carries a transaction fee. There, the ceiling that actually bites first is almost always the contact limit or the domain count, not price. A coach running one offer under one domain rarely needs Professional's 25,000-lead ceiling; an agency managing several client funnels across several domains usually outgrows Growth's 3-domain cap well before it outgrows the 12,500-contact limit.

Picked your plan? The harder part is filling it with calls. See what a booking funnel built and run by AI looks like. →

How AdvLaunch Turns a Kartra Funnel Into Booked Calls

AdvLaunch is the AI agency for coaches and consultants. We install an AI workforce that runs the acquisition work most coaches and consultants don't have hours left for: reaching the right people across ads and outreach, replying to everyone who shows interest, and following up until a call lands on the calendar — whatever funnel tool that traffic lands on first.

A Kartra funnel is built to convert a visitor who's already there, and its automations are built to run sequences you configure yourself. Neither part sends anyone to the page in the first place, and neither chases the ones who land, look around, and leave without buying. That's the part before and after the funnel — the part a page builder was never built to do — and it's the part we run.